We’re Changing The College Planning Experience.
Our Mission
SmartFuture modernizes college planning by combining our expertise in counseling and financial aid with specialized services to make higher education accessible to all.
We build partnerships with our clients to ensure equal opportunities for every student to attend college.


Every Student Deserves a SmartFuture. We Make it Happen.
Thanks to our proprietary programs and strategic partnerships, we empower families to make confident decisions about their future. This opportunity brings peace of mind to a traditionally stressful process. You’ll still have to study hard to get your degree, but we can take care of everything else.
About Kevin
Hi, I’m Kevin Murphy, the founder of SmartFuture. Since 2018, I’ve had the privilege of guiding hundreds of families through the complexities of college financial planning, ensuring that their children can pursue their dreams without the burden of excessive debt.
My journey into this field began after navigating these challenges myself, which is why I’m deeply committed to simplifying the college planning process for other families. As a lifelong New Jersey resident, I’m passionate about serving my community by helping families build strong financial foundations that lead to both academic and financial success.
When I’m not working, you can find me enjoying boat rides with my wife, Alejandra, and our two American Hairless Terriers, Coco and Cabo. Just like you, I want the best for my family, and that’s the mindset I bring to every family I work with. We’re in this together, and I’m here to guide you every step of the way.
